B2C SWEEPSTAKES EXECUTIONS

Helping brands increase engagement with consumers.

Through the power of consumer facing sweepstakes and loyalty programs, I have created effective integrated promotional campaigns that build brand awareness and have delivered sales results for more than 20 years.

Here is a sample of just a few executions:

Supported McAfee, the device-to-cloud cyber security software company, with their launch of consumer friendly products with a unique tie-in with America's favorite pastime, baseball!

McAfee was able to attribute their lift in web traffic and a 20% increase in sales directly from the promotion.

Two week sweepstakes
Six markets
5K+ visits to the custom promotional site
5K entries
16% opt-in rate to receive additional marketing

Enhanced King's Hawaiian media spend by creating a promotional campaign with an experiential feel. King's Hawaiian's focus was the east coast region where sales were stagnant.

This sweepstakes generated so much buzz and increased sales, that King's Hawaiian duplicated the consumer sweepstakes for an Easter campaign.

Two week sweepstakes
Seven markets
22K+ visits to the custom promotional site
16K+ entries
73% of visitors entered sweepstakes
39% opt-in to receive additional marketing

Provided San Antonio CVB with a promotional opportunity that allowed them to highlight specific city attractions to appeal to families and travelers in driver markets.

This custom branded consumer sweepstakes offered the perfect vehicle for San Antonio, where they measured an increase in web traffic and inquiries.

Two week sweepstakes
Four markets
3,300 entries
83% of visitors entered sweepstakes
720 consumer opt-in
22% opt-in to receive additional marketing